Strategy
How Much Does a Bespoke Website Cost in the UK? (2024 Guide)
A transparent breakdown of pricing for high-performance bespoke websites, tailored for UK businesses and marketing teams.
Insights.
Strategic thinking on web design, ecommerce, performance, and conversion — written for businesses building serious digital platforms.
This is not news or opinions. These insights are written to explain real problems businesses face when building and scaling websites — and how they are solved in practice.
Ecommerce
Shopify Agency vs Freelancer: Which is Right for Your UK Brand?
Analyzing the risks, benefits, and ROI of hiring a dedicated Shopify agency versus a solo freelancer for your ecommerce growth.
Technical SEO
Migrating to Shopify Without Losing SEO Traffic
A technical guide to re-platforming your store to Shopify while protecting your keyword rankings and organic traffic.
Technical SEO
Technical SEO for Modern Websites: Beyond Basic Tags
Deep dive into rendering performance, crawl budget, and structural SEO for Next.js and headless architectures.
Strategy
Website Redesign vs. Refresh: What Does Your Business Need?
Strategic decision framework for choosing between a full architectural rebuild or a visual refresh for better conversion.
Ecommerce
When to Upgrade to Shopify Plus: A Strategic Guide
Identifying the key revenue thresholds and operational complexities that signal it's time to move to Shopify Plus.
Conversion
Why Most Websites Don't Convert (And How to Fix It)
Uncovering the common UX and performance bottlenecks that kill conversion rates on business websites.
Technology
Why Next.js is the Future of Business Websites
Exploring the performance, SEO, and scalability benefits of using Next.js for corporate and marketing sites.
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Each of our insights is written to support a specific core service we offer.